M5 Wagon Whips The Wallet In 2026
The BMW M5 Touring arrived less than a year ago, and although it has an uncommon body style, plenty of buyers have gravitated to it quickly. Unfortunately, its magnetism may have to wane slightly with the 2026 model, as order guide data obtained by CarsDirect indicates a higher base price for the new model year. While the current 2025 model sells for $121,500 (before delivery or any options), the 2026 M5 Touring will reportedly retail for no less than $123,900, an increase of $2,400. What do you get for the extra cash? Just a new VIN, it seems.
The M5’s Price Increase Is Not Unique
BMW
The new MSRP represents an increase of 2% and falls in line with a previous report from the same publication, which indicated that BMW’s pricing would be increasing by as much as 3% from July, depending on the model. Although BMW will doubtless be impacted by new tariffs on imported vehicles, the increased prices don’t appear to be a direct result thereof, as this is no more aggressive a price adjustment than we’ve seen from the Bavarian brand in years gone by.
MY2025 |
MY2026 |
Difference |
|
BMW M5 Sedan |
$119,500 |
$121,900 |
+$2,400 |
BMW M5 Touring |
$121,500 |
$123,900 |
+$2,400 |
Indeed, the M5 sedan went from $119,500 for the 2025 model year to $121,900 for 2026. With the Touring getting a similar price bump, the difference between the two body styles remains $2,000. If you want an M car with four doors for less than six figures, you’ll have to spring for the 2026 M3.
M5 Touring Success Is Good For Buyers
BMW
With no updates for 2026, buyers won’t be getting anything more for the extra outlay, but they’re doing themselves and other wagon enthusiasts a service. According to BMW M CEO Frank van Meel, the wagon is outselling the sedan, and that may be good news for those hankering after an M3 with a long roof. Although the G81 M3 isn’t available in the U.S., a BMW executive told BMW Blog earlier this year that the G99’s success could lead to the M3 wagon being sold in America. Sylvia Neubauer, VP of Customer, Brand, Sales at BMW M, told the publication that “it’s just too late for the current model of the M3 Touring,” but hinted that enough vocalized demand could change that. “Please tell them [prospective M3 Touring buyers] to go for the M5 Touring. And tell the dealers next time when we ask the question that they say, ‘Thumbs up, we want an M3 Touring.'”
So if people keep buying the M5 Touring despite its price increase, and if those buyers keep pressuring their dealers to make an M3 wagon available in America, it could happen with the ZA1 M3, which is shaping up to be an absolute monster.
BMW
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