Honda Super EV concept is the small EV more automakers should be building

“Fun-To-Drive” City Car Makes Public Debut

At the 2025 Goodwood Festival of Speed, Honda is reminding driving enthusiasts that fun cars can come in all sizes. While the Japanese automaker is primarily celebrating the 60th anniversary of its first F1 win, it’s also debuting the Super EV concept, a tiny hatchback that promises “fresh, ‘fun-to-drive’ electric performance alongside trademark Honda usability,” according to a press release on Honda’s Goodwood activities.

Related: Honda’s Super EV Concept Is Small, Electric, And Built For Fun

Honda hasn’t provided any additional details since announcing the Super EV concept last month, but upon first inspection, it certainly looks intriguing. With its upright profile and box fender flares, it looks like a sportier version of the Honda e (which was discontinued in 2023, having never made it to the United States), or a modern reinterpretation of the Honda City Turbo hatch from the 1980s. And its small size would make it a good competitor to the electric Mini Cooper and Fiat 500e.

Is There Room For It In Honda’s EV Lineup?

When it announced this concept car, Honda said it was part of a “wider global program,” hinting that any future production version might not be as market-limited as the Honda e. But right now, Honda’s EV efforts for the U.S. are focused on the roll out of its first “0 Series” models, including an SUV and sedan previewed earlier this year at CES, plus a crossover reviving the Acura RSX name using the same hardware, and the Afeela 1, the first product of the Sony Honda Mobility joint venture.

But with Honda already having reportedly cancelled a three-row flagship electric SUV for the U.S. amid uncertainty about EV sales, it’s unclear if the automaker would take the risk—which is exactly what it would be—of bringing a small EV to the U.S. The cancelled SUV was better suited to American tastes, and had a ready market to compete in, with the Kia EV9 selling reasonably well. A production version of the Super EV, in contrast, would be a niche model in the U.S.