BMW sales for 2025 are up, but EV sales declined in a big way
BMW sales for Q2 are in, and the automaker has some good news. In the first half of 2025, overall sales for North America are up 1.6 percent compared to the same timeframe last year. BMW also states that its overall sales are “on par” with those of 2024 for Q2. The problems start with BMW’s electrified offerings, where sales are in steep decline.
In the second quarter of 2025, sales of electrified BMWs decreased by a whopping 21.2 percent compared to Q2 2024. This drop isn’t unexpected – we previously told you about BMW’s pause on shipping electrified vehicles to dealerships amidst the chaos of tariffs on automakers – but it’s perhaps illustrative that people are buying new cars, electrified or not.
BMW
BMW sales in 2025 – the good and the bad
The first six months of 2025, compared to the first half of 2024, have been positive for BMW. Overall sales are up 1.6 percent for the BMW nameplate proper, and MINI sales are up a staggering 19 percent. In H1 2025, BMW sold 178,499 vehicles; MINI sold 14,592.
BMW’s sales growth for H1 2025 has been buoyed by passenger cars, where sales have improved by 11.2 percent year-over-year. “Light Trucks,” a designation BMW uses for its SUVs, is down 5.9 percent. “Our sales performance over the first half of the year is a clear indication that we have the right strategy, products, and dealer network to succeed,” said Sebastian Mackensen, President and CEO, BMW of North America. “We’re confident in our business and look forward to building on this progress in the second half of the year, despite some challenges in the marketplace.”
In Q2 2025, sales of passenger cars were up 9.7 percent, and light truck sales were down 7.7 percent. Total sales of BMWs in Q2 2025 are down 0.4 percent, which means it sold 353 fewer vehicles compared to Q2 2024. MINI sales, however, are up 29.1 percent in Q2 2025, selling 1,718 more vehicles than in Q2 2024.
BMW EV sales are tanking, but there’s a silver lining
Total sales of BMW EVs for H1 2025 are down 0.7 percent, which represents 162 fewer EVs sold in H1 2025 than in H1 2024. The sharpest decline was seen with the BMW i5, a flagship sedan many hoped would help invigorate BMW’s continued push into electrification. Unfortunately, BMW’s i5 sales are down 30.3 percent in 2025, while its bigger sibling, the BMW i7, is down 11 percent. The BMW iX and i$ are up 3.9 percent and 10.7 percent, respectively.
For Q2 2025, numbers are far worse for BMW’s electrified lineup. The i4 is down 19 percent, i5 sales have dropped by a staggering 43.6 percent, i7 sales have decreased by 11.7 percent, and the iX is down 12.1 percent. Overall, BMW EV sales are down 21.2 percent in Q2 2025 compared to Q2 2024. Yikes.
BMW
Final thoughts
MINI recently released some incredible new vehicles, so it’s no surprise to see its sales jump so dramatically. It represents a mini (pun intended) portion of BMW’s business, but its dedicated fan base is growing rapidly.
BMW’s customer base is, perhaps, ambivalent about electrification. BMW sales seem to be on a steady quarterly increase of one to two percent, so the overall sales figures are in line with the company’s trendline. It’s fascinating that customers seem unfazed by the lack of electrified options, which suggests that, as much as automakers want customers to be all-in on electric, they’re just not.