New 2026 Mustang Prices Announced — Time to Buy or Hold?

Ford’s Only Car is Getting Updates


The Mustang remains the only car in Ford’s lineup, with all other sedans and coupes discontinued in favor of crossovers, SUVs, and trucks. It’s an important nameplate, so Ford can’t afford to mess it up, especially with its pricing.

That said, Ford has adjusted the pony car’s starting prices for the 2026 model year. Most trims will increase modestly, such as the EcoBoost Fastback and GT Fastback, seeing $400 and $325 price bumps, respectively.

Interestingly, the EcoBoost Premium and EcoBoost Premium Convertible have decreased by approximately $1,200. Meanwhile, the top-end Mustang Dark Horse trims remain largely unchanged.

2026 Brings Subtle Changes and Hidden Costs


The pricing changes don’t tell the full story. Several updates have been introduced for 2026, though they vary by trim. A new FX Package for GT Premium coupe and convertible models adds Oxford White-painted 19-inch wheels and matching badges. The available Ford Connectivity Package now includes an unlimited Wi-Fi hotspot for up to ten devices, a voice assistant, and connected navigation, bundled free for the first year.

Additionally, Ford has expanded customization options with 11 paint colors – highlighted by new Adriatic Blue Metallic and Orange Fury Metallic Tri-coat – as well as new seat belt colors like Prime Blue and International Orange.

The Magnesium-Framed Curved Glass Display feature is worth noting, though. Previously standard on several trims, the feature is now a $1,000 option. This affects value perception on models that appear to carry over pricing but now include less equipment by default.

While the Mustang’s appearance remains largely the same, as well as the engine lineup, buyers should be mindful that they may need to spend more on options in 2026 to match the equipment levels of 2025 models.

Significant Discounts on 2025 Models

Those considering a new Mustang may want to look closely at the remaining 2025 inventory. Several dealers are offering sizable discounts, particularly on GT models. In inventory listings via Cars.com, GT Fastbacks are selling for $5,000 to nearly $6,000 below MSRP. GT Premium models also show reductions of up to $3,200, while EcoBoost trims commonly carry $1,500-$2,600 discounts.

Ford’s incentives further enhance the deals, with cash-back offers and promotional financing available in many regions. For buyers focused on value and equipment, a discounted 2025 model should offer more for less, despite the 2026 updates.

Ford has already shown the 2026 prices on its website, but ordering books will open later this year, in the fall. That said, you may still build your own 2025 Mustang if the upcoming prices aren’t attractive for you.