Only One Tesla Is Selling Better Than It Did Last Year

Sales of Tesla’s oldest models are especially poor in 2025

It’s no secret that Tesla is having a tough year, with global sales declining considerably compared to last year. However, the manufacturer typically doesn’t break down individual model sales by region, making it more challenging to see how the brand is performing in the United States. Fortunately, the latest Electric Vehicle Sales Report is here to answer our questions. The report includes local sales of all Tesla models for 2025, and as we’ll find out, only one Tesla model has managed to sell more this year compared to last year.

Model 3 Avoids Drop In Sales

Tesla has managed to sell 101,323 units of the Model 3 for the first six months of 2025, a 37.8% year-on-year increase. A significant refresh of the Model 3 was revealed in 2023 and it went on sale last year. Changes like sleeker styling, better interior quality, and improved sound insulation seem to have worked, as the sedan is still selling well this year. The range was also boosted by the arrival of a new Model 3 Performance last year.

Attractive pricing has also been to the Model 3’s benefit. It’s still the cheapest new Tesla, with a base price of $34,990 for the Long Range RWD variant, when taking into account the federal tax credit. This incentive will fall away at the end of September, which means the Model 3’s base price will rise into the $40k range.

Every Other Tesla Sees U.S. Sales Decline

The news is less rosy for other Tesla models in the U.S., as all are trending downwards when compared to last year. The Model Y is still the brand’s best-selling model, with 150,171 units sold in the first half of 2025, but that’s a decline of 24.2%.

Cybertruck sales reached 10,712 units (a drop of 7.3%), followed by the Model X on 6,714 units (-44.9%) and the Model S on 2,715 units (-70.3%). The Model X and Model S are Tesla’s oldest models; the Model S was introduced well over a decade ago. Unlike a year ago, Lucid’s Air is now outselling the Model S, with over 5,000 examples sold in 2025 so far.

Both the Model X and Model S were recently updated, but the changes don’t go far enough, and both these products are starting to show their age. This, together with a $5,000 increase in their prices in June, are doing Tesla’s flagship products no favors.

Despite the downward trend, the Model Y and Model 3 are still comfortably the country’s best-selling EVs in 2025. The Chevrolet Equinox EV is in a distant third spot at 27,749 units for the first half.

“With government-backed incentives set to end in September and economic pressures mounting, the second half of the year will be a critical test of EV demand,” said senior analyst Stephanie Valdez Streaty from Cox Automotive, when speaking to Kelley Blue Book. “Q3 will likely be a record, followed by a collapse in Q4, as the electric vehicle market adjusts to its new reality.”