Porsche sales are growing in North America
In a statement released early on July 8, Porsche Cars North America (PCNA) announced that it broke a sales record in its results through the first half of this year. According to its internal numbers, Porsche recorded retail deliveries of 38,696 vehicles through the first half of 2025, a 11.4% year-over-year increase that PCNA says makes it the best half year in its history. In a statement, Porsche Cars North America President and CEO Timo Resch maintained that the “passion” of its customers and the “outstanding customer experience” at its dealers keep buyers flocking to the diverse selection of the Porsche-branded product line.
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“Despite a volatile market, our sales remained strong and interest in our cars continued to grow, in large part because of the outstanding customer experience delivered by our Porsche Centers,” Resch said. “Our commitment to choice is driving our success, with a mix of ICE, hybrid, and fully electric cars contributing to these results. While there may be uncertainty across many industries at the moment, it’s been great to see that the passion amongst customers continues to thrive.”
Digging deeper into its numbers, Porsche’s North American sales through the first half were led by the compact Macan crossover SUV. Porsche North America sold 14,563 units of the crossover during the first six months of this year, a year-over-year increase of 21.32% from 2024.
Despite this, sales of Porsche’s flagship 911 took a hit during the first half of 2025, as it posted decreased sales numbers from the same period last year. In 1H 2024, PCNA sold 6,720 911s, only to follow up with 5,424 units this year.
Porsche is still rolling out the rest of the 911 model range following its major update this year, as just last week, it unveiled three new Carrera 4S models. On the bright side, Porsche says that there is still “continued healthy interest” in its two-door sports cars. PCNA reports that 911 and 718 sales totaled 9,103 units during the first half of 2025, representing a 3.1% increase from the same period last year.
In addition, Porsche recorded that the first half of 2025 sales were also significantly supported by strong sales of the Panamera sedan. According to PCNA, sales of the four-door jumped from 1,675 cars during the first half of 2024 to 2,620 vehicles in 2025.
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Global Porsche execs warn of sales slowdown
Despite the strong results for the first half of 2025, Porsche North America’s record numbers come with an asterisk. PCNA recorded a slight overall year-over-year sales loss in Q2 2025 (April-June), as the 19,812 units it delivered this year failed to match the 21,304 it delivered the same quarter last year. At the global level, Porsche is already warning of rougher patches. Despite the positive growth in North America, much can be said for Porsche in the rest of the world, as global deliveries took a 6% dip over the first half of this year.
Specifically, deliveries in China, Porsche’s biggest market outside the U.S., are down a whopping 28% percent during the first half of this year; a shift it attributed to the new blood competing in the luxury and electric-vehicle segments led by homegrown automakers like BYD. Meanwhile, deliveries in its native Germany are down 23%, while deliveries in the rest of the continent took an 8% dip during the same period.
“We expect the environment to remain challenging,” Matthias Becker, Porsche’s board member for sales and marketing, said in a statement on July 8.
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Final thoughts
To say that Porsche is facing a whirlwind of challenges would be an understatement, given the complicated economic and sociopolitical environment in which it operates at the moment. Right now, Porsche has to face increased competition from Chinese rivals in China and a complicated buying environment in the United States, where European luxury sales are faltering. U.S. sales figures for Audi show a 12% year-over-year decrease across its whole lineup, while the BMW brand is scraping by with a 1.6% YoY sales increase.
To make matters worse, Porsche doesn’t make any cars in the U.S. and is, therefore, one of the automakers most exposed to President Donald Trump’s tariffs. However, it doesn’t seem like Porsche is stopping its momentum to release new products. Recently, the automaker let famed Top Gear and The Grand Tour host Richard Hammond participate in the Shelsley Walsh hill climb behind the wheel of a prototype version of the upcoming electric Porsche Cayenne.